Content and tone templates

Templates help you standardize content across the team while still leaving room for personalization.

Why templates matter

• Provide consistent structure and tone for repeatable content types.
• Make it easy for anyone to produce content that feels on-brand.
• Speed up campaign launches by reducing “blank page” time.

Templates to create first

We recommend creating default templates for:

• Marketing Email
• SDR Email
• LinkedIn Social Post
• Blog Post
• Case Study

How to build a template

There are two approaches, depending on how much structure you want Tofu to replicate:

1. Tone only

• Pull multiple examples that “sound right.”
• The system learns the voice but generates fresh structures each time.
• Best for: LinkedIn posts, blogs.

2. Tone + structure

• Provide a strong single example.
• The system replicates both tone and structure (sections, length, flow).
• Best for: SDR emails, case studies.

Variations

Variations are optional — create them when you know you’ll need them. Examples:

• Blog Post – Advisory
• Email – EU – British English
• Landing Page – APAC

How-to videos

How to create a template

How to use templates

Best practices

• Keep defaults simple.
• Use clear names (Blog Post – Long Form, SDR Email – Default).
• Review quarterly and archive unused templates.
• Start small — five defaults is plenty.