Enriching your targets with custom insights using Tofu’s Research Assistant will make your personalization better. Below are sample research prompts to help you get started.
General prompts
Drop these directly into the Research Assistant for any target list:
- “Highlight how our product and services will help solve the customer’s pain points.”
- Pull available information on company’s financials, like recent 10-K or investor relations reports.
- Find news articles or press on latest developments at the company referring to expansion or growth strategy.
- What are the target’s top selling products or services?
- Based on the target’s role, what are typical pain points for this role and how can our product solve them?
- “[If call insights are imported with target list] Refer to call insights to prioritize target’s needs.”
Deep-research prompt with deliverable spec
Use this when you want a structured, source-backed pain-point analysis. The format constrains the model to return verifiable, recent findings only.
Prompt:
- Analyze this target’s publicly documented industry challenges from their LinkedIn posts, job postings, press releases, employee reviews (Glassdoor/Indeed), and forum discussions.
Deliverable: Markdown table with 4 columns:
- Pain point — 2–3 word label
- Evidence/Source — direct quote or specific source
- Business Impact — why this costs them, ~15 words
- Proposed solution — how our solution addresses it, ~15 words
Requirements:
- Only include challenges with verifiable sources (link, quote, or post reference).
- Prioritize recent pain points (last 12 months).
- No assumptions — every insight must trace back to something they’ve publicly shared.
Account Intelligence Brief (75 words)
A short-form alternative when you need a snapshot rather than a deep analysis:
- Confirmed Tech Stack: Their documented platforms, systems, or tools.
- Stated Priorities: What their leaders explicitly say they’re focused on.
- Quick Win: Most urgent pain point your solution can address in <60 days.
Account-trigger prompts
Use these to surface timing signals for outbound and re-engagement campaigns:
- News & Announcements: What major news, product launches, or strategic announcements has [Company] made in the last 90 days?
- Events & Webinars: Has [Company] hosted or participated in any webinars, conferences, or events recently — and what topics did they focus on?
- Growth Signals: Has [Company] shown any growth signals recently such as new funding, headcount expansion, new market entry, or key leadership hires?
- Campaign & Content Activity: What content and campaigns is [Company] actively pushing right now across their blog, LinkedIn, and paid ads?
- Organizational Triggers: Have there been any recent leadership changes, team restructures, or signs of a strategic shift in their GTM motion?